The consumer behavior of two people from different generations

Society is fickle, and values also change with them. Every generation has had their own values, and to wonder what was the consumer behavior of people from two different generations?

In 1991, American researchers Neil Howe and William Strauss created the theory of generations. It helps to detect the underlying values of different generations. They found that the conflicts of generations appear not because of the age difference, but because of different interests. In my family live three generations: X, Y, Z, but generation Z appeared only in 2003 and its values are still in the process of formation, I will focus on generations X and Y.

1. Generation X.

My mom belongs to the generation X. For these people it is important that all the shops were within walking distance. They are willing to spend money for comfort and time savings, it is important for them purchase many high-quality items in one store. People of this generation know what they need and what they want when they come to the hypermarkets. They are eager to show off their individuality, and looking for a way to surprise others. When consumers choose products, they listen to the opinions of others, but always take decisions by themselves.

2. Generation Y.

I belong to this generation. For these consumers’ purchase turns into a place for relaxation and entertainment. People come to malls not only to buy food and other things, they have cultural rest, drink a cup of coffee, watch movie, take a walk through the Mall. They prefer to buy not only tasty food, but also healthy.

The values of the generations are always different, and it is impossible to predict what will be put before the future generation, what is important is that values have always been worthy.